Mastercard Partners with McLaren Racing to Forge a New Era in Formula 1 Sponsorship
Mastercard and McLaren Racing have entered into a multi-year agreement that will result in the global payments leader becoming a significant sponsor of the McLaren Formula 1 Team.
The agreement represents the union of two distinguished brands that are recognized for their commitment to innovation and for establishing the standard for providing exceptional experiences that foster a deeper connection between individuals and their pursuits. Mastercard Priceless Experiences offer cardholders unparalleled access to some of the most thrilling properties in sports and entertainment. This agreement will enable Mastercard to expand this offering to include the McLaren Racing team and Formula 1. Mastercard branding will be implemented at a later date in the 2024 season.
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Industry Comments
“We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
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McLaren Racing’s Chief Executive Officer Zak Brown said: “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognizable wherever you are in the world. Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”
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